If like me your default visual of Juice WRLD is a head sticking out a hole in the floor, spewing lyrics of heart break in a typical croon-and-wail style, then you would be quite pleased to know he didn’t stray too far from this aesthetic in his new album Death Race For Love debut 8th March, 2019.
Visually, the album cover saw an upgrade with a PS4 type image, a glimpse into the rollercoaster stinging narrative split into 22 tracks (yes 22). We’re eased into the album with ‘Empty’, ‘Maze’ and ‘Hemotions’ which sounds very much like watered down Juice. Changing the pace with ‘Fast’, Juice WRLD talks about how people think of him as an asshole.
‘Hear me calling’, takes us somewhere different, it’s a different kinda vibe and the instrumentals mask a hint of afrobeat influence. Juice WRLD did promise to give us a little bit of everything in his interview with Rolling Stone late last year, so I guess he’s making good on his word.
In the second half of the album, it appears he’s unraveling, featuring Yung Thug On God with a narrative on drugs and car crashes. He talks of upgrading to a Mercedes. (How about you upgrade to a driving school?)
If fans were hoping for some intimacy and a certain ‘getting to know’ Juice WRLD, they might have to wait a couple more albums. What he consistently shows with this album is the emotional, fraught and wounded narrative we’ve become accustomed to. Jared does show some lyrical prowess with Ring Ring, a soft punk rock track telling of his musical background and influences. In 10 feet he runs wild with the beat, spitting lines after lines slowing down with Rider, although once again he brings up coke and road rage.
The album itself isn’t a cohesive narrative. Yes, it’s loosely bound by a thematic style but there were tracks in there that definitely felt experimental, free-styled and a little confusing. According to Billboard however, the album is set to climb atop the Billboard 200 chart by next week.
“Certain people freestyle for a while and then run out of things to say,” Hit-Boy adds. “I feel like he’s one of the first people I’ve worked with personally who never runs out.” “HeMotions” and “Big” emerged in just 45 minutes during the same session.